Maldon Folk Festival

The Maldon Folk Festival, located in Central Victoria, has been held annually for more than four decades. Each year they provide a long weekend of folk, bluegrass, jazz, and blues music, as well as dance and interactive workshops.

For the 43rd year the organisers wanted to try and capture a younger audience to attend the festival. I designed a new logo and identity that had a more contemporary feel while still referencing elements of traditonal folk culture.

The logo incorporates a banjo into the design as well as graphic elements recalling hand carved wood and musical scrolls. The background graphics, used across all the marketing material, reference the surrounding bushland and the earthiness of the festival setting.

SERVICES

Logo design
Website banner design
Postcard design
Programme cover design

MFF-bg-logo

LOGO DESIGN

MFF-logo-bg

PROGRAMME COVER DESIGN

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POSTCARD DESIGN

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